Tuesday, 10 June 2014


Well, that's a wrap! Now with the second annual IN FASHION event under our belt we can look back and revel in it's success. IN FASHION (for those not familiar) is the kick off event to the Saskatoon Fashion & Design Festival (SFDF). SFDF is a four day event comprised of workshops, mixers, large production fashion shows, and the ever popular outdoor fashion show at River Landing.  With Midtown Plaza being the epicentre for fashion in our province, what better place to kick off the festival!

IN FASHION 2014, consisted of two workshops: 12:15pm and 5:15pm, and two mini fashion shows during the day. Not only did the audience leave a little wiser in the ways of fashion.. they also enjoyed taking home an awesome swag bag full of deals and samples from the Midtown Plaza retailers. 

Let's take a look at how the 2014 IN FASHION event went, thanks to Mark Tiu Photography for the awesome photos!

Workshop attendees were able to enjoy yummy snacks and drinks courtesy of Extreme Pita and Subway! 

Kevin Stanfield, our popular Global Saskatoon weather man was our amazing host. Oh, and here he is introducing the stylist for the workshops, Me!

For this year's IN FASHION event, Midtown Plaza and the SFDF team decided to switch things up a bit for 2014. 2014 called for 6 models spanning 3 decades: teens, 20 somethings, and 30 somethings. By adding models, IN FASHION catered to almost all demographics in our workshop. Don't they look fabulous?

The focus of the styling workshop was to demonstrate how to dress with versatility. I started Zoe in a simple floral dress and added knits, scarves, tank tops, and a black moto jacket to show how to wear a look in several different ways. My styling tip during this segment was on mixing prints, here's the lowdown: 1. Make sure the prints have colours in common 2. Make sure the scale of the prints are different, ex., small polka dots shirt matched with a large polka dot skirt 3. DON'T go overboard! Limit it to two prints. Zoe's looks were graciously provided by Garage Clothing and Town Shoes.

For our teenie bopper boy, I kept his look very neutral and layered from there. Popular for the teen boys this year is the 5 panel hat, and baseball style t-shirt. Giulio's looks were provided by Sonar in Midtown Plaza.  As you can see, Giulio was an audience favorite!

Now entering the 20 somethings. I started Kristen off in a very flattering striped dress. By starting with a classic piece, I was able to layer it and demonstrate the versatility of wearing it five different ways. For the office look you can layer it with neutral blazers, and for our evening look, I opted for the classic moto jacket for a bit of an edgier look. All of Kristen's looks were provided by Dynamite and Town Shoes.

Ian's look demonstrated how to layer denim.  The rule with layering denim is making sure the tones are different. In this case we have a slim fit darker wash short and paired it with a lighter tone acid wash denim shirt. As you'll notice the darker tones in the shirt pull in the darker denim. Ian's looks were provided by Guess and Town Shoes.

The 30 somethings look was very elegant. With this simple shift style dress, I was able to create an easy daytime look by adding a white blazer with leather embellishments. For a classic evening look, simply wear the dress with some chunky jewelry and heels. Tip: When choosing a scarf with a pastel shade dress, opt for a color tone in the same family, as demonstrated above. Tammy's looks were provided by RW&CO.

Jeff was our final model for IN FASHION. I started Jeff in a simple white polo shirt with the neutral shorts, and layered it with a blazer, followed by the striped shirt and a blazer. So many looks with just a few basic pieces!  Jeff's entire look was provided by RW&CO. Men's wear tip: 2014 is all about being casual, roll up with the sleeves, un-tuck the shirt, but keep it preppy by buttoning it all the way up!

Now moving on to the next portion of the workshop: Hair & Makeup. Tammy from Angles Salon & Spa was eager to show us how to take a look from day to night, and also how to add a little flair by adding a temporary colour in our hair. For Tammy, she chose a soft pink!

Tammy also explained how braids are still popular for 2014.  By adding a simple braid to your daytime look and pinning it up you can have a beautiful updo for the evening. I know I'll be trying it out!

The Saskatoon Fashion & Design Festival partnered up with the Leukemia & Lymphoma Society of Canada this year, and every dollar from ticket proceeds for IN FASHION was donated to the society. As another wonderful addition to the workshop, Tammy and myself had the opportunity to makeover two beautiful women chosen by the society.  

And finally to wrap it all up, Kevin closed the workshop by drawing for the door prize! Thanks Kevin!

For more information on the Saskatoon Fashion & Design Festival, visit www.saskfashion.com. SFDF is a non-profit organization committed to providing a platform for local designers and boutiques to showcase their products and inspire Saskatchewan's future designers. 

Many thanks to the many vendors in the mall that contributed to the successful IN FASHION event this year: Garage Clothing, Dynamite, RW&Co, Sonar, Guess, Town Shoes, Subway, Extreme Pita, Angles Salon & Spa, CreatebyFaith, and the Saskatoon Fashion & Design Festival!

See you next year!


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