Since our slogan is Everyday Fashion First, it is only suitable for the Midtown to not only kick off the events of the SFDF weekend, but also to present to our customers, the ways in which they too can look, and feel fashion first, everyday. That's what is at the heart of our IN FASHION event. More than a fashion show, our event wanted to draw in our guests and shoppers, and present to them the ways in which to stay in style this season (and also to pamper them with products, swag bags, and delicious treats). By holding noon hour and an after-work session we were able to present to the busy shopping crowd the best in spring/summer 2013 fashion, hair, and make-up trends.
The production of an event like this takes week of planing and organizing, that all culminated in a 24 hour period. The amazing team at SFDF had everything go off with out a hitch. The stage and production equipment was delivered after the mall had closed, and in quick succession our backdrop was assembled and a quick run through of the next day's events.
Almost there, but not quite...
A quick run through with Rebecca King and our Model Bevan.
Our VIP guest received swag bags packed full with Midtown merchandise
Pretty soon the stage was set.
Our VIP section.
Global TV's Kevin Stanfield was our host
Fashion Designer Rebecca King presented the very best looks for Spring and Summer
Black and White stripes are a huge trend this season
Men are wearing short suits in classic black
Jade is the hottest colour this season
Tammy from Angles Salon and Spa presented hair and make-up tips
Stylists from Angles Salon and Spa perform hair and make-up transformations.
We would like to extend a hug thank you to the team at SFDF, Angles Salon and Spa, our wonderful retailers, our models, and those to came to watch for making our first ever IN FASHION event a success.
Did you check out our IN FASHION event? Hungry for more? Keep checking back for more great Midtown Plaza events!
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